How to Create Your Social Media Marketing Plan

Not long ago, social media marketing was something that few business owners had to really think about. As long as you had a Facebook page and sent out a few tweets a month you were fine. Strategy didn’t matter as much as simply having a social presence.

Times have changed. Consumers, particularly millennials, want brands to engage with them on their favorite channels. This engagement cannot be done on the fly; it requires brands to be fully invested in a social media marketing plan.

Here’s how you can develop a comprehensive social media marketing plan that will help you meet your overall business objectives.