So… What’s Your Story?

“Marketing is no longer about the stuff that you make, but about the stories that you tell.” ~Seth Godin

Since the beginning of humanity people have been telling stories. And a good story with characters and a premise will stand the test of time. Brands that master the art of storytelling establish deeper connections and loyalty with their target audience- leading to an effortless sale.

Don’t know where to start?

Forget B2B or Business to Consumer- think human to human.

You can easily begin to create your brand story by:
• Putting a face to your company
• Increasing transparency and sharing your progress (Give your audience an inside look at your company)
• Have a clear vision of your company mission and share what motivates you and your team to come to work each day
• Tell your audience about how your company came to be

Need some inspiration?

This article brilliantly explains how Nike implements storytelling into their marketing

Soul Cycle also crushes their brand storytelling read about them here.

2. Copywriting: The art and science of writing words that sell!

If you’re new to marketing and wondering where to start I’d recommend the first skill you should master is copywriting. Good copywriting will GRAB your users attention and spark a desire. It can also be used to enhance your social media profiles, ads, creative and just about everything you do to market your company.

This is probably the best blog post on the internet that breaks down exactly how you should be writing copy with examples.


3. Later: The Must Have App for Social Media Marketing

If like me you spend alot of time planning content for your social media posts then this app is going to be a game changer for you.

Just this past week I discovered the “Later” app. The platform is super simple to use and guaranteed to dramatically cut the amount of time spent creating and planning content.

Best part is it’s FREE! Sprout Social has a similar app and they bill out $99 USD per month, with Later you get one free account per platform (FB, Pinterest, Twitter, Instagram.) Check it our here.

4. What I’m reading right now: Tools of Titans

If you’re feeling stuck in your business, looking to feel inspired or just needs some really tactical advice- I highly recommend reading “Tools of Titans.”

In this book Tim Ferriss, shares the tactics, routines, and habits of billionaires, icons, and world-class performers. Interviewees range from Arnold Schwarzenegger to Tony  Robbins and asks questions such as, “What do these people do in the first sixty minutes of each morning?”  “What do their workout routines look like, and why?” “What are the biggest wastes of time for novices in their field?” ect.

5. How to Build a Cult Like Following: A Casestudy on the EXPLODING Canadian Beauty Brand Deciem

How is it possible that a beauty brand winning awards in the luxury skincare category is selling their products 10X less than their competitors while still growing at a rate so exponential they were able to launch 10 brands in 3 years with over 2.5 million units of product sold? READ HERE

Transparency Digital is a boutique digital marketing, branding and design agency operating locally out of Vancouver BC, or working remotely with clients across the globe. Find out we can become your partners in growth! Call 604-710-9890 or email Natasha at natasha@transparencydigital.ca for your free discovery session.

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