Great copywriting can be the difference between a business thriving and a business treading water. Whether it’s an About Us page, a LinkedIn article, or an email campaign, the words you use must be engaging, informative, and utterly useful to the reader. If your copywriting skills leave something to be desired, here are some tips […]

1. Always Do Your Research The first priority in proper branding is understanding your identity as a business. Document the following and make sure everyone in your organization understands: Your mission statement: A short statement of an organization’s purpose and identifies the goal of its operations The company vision: Clearly and concisely communicates your business’s […]

There’s alot more to social media marketing than just posting pics on the regular. And in fact most corporations have departments and creative teams that work around the clock to provide professional levels of service and a polished, well branded aesthetic. But just because you don’t have a 6 or 7 figure marketing budget, doesn’t […]

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So… What’s Your Story? “Marketing is no longer about the stuff that you make, but about the stories that you tell.” ~Seth Godin Since the beginning of humanity people have been telling stories. And a good story with characters and a premise will stand the test of time. Brands that master the art of storytelling […]

transparency digital, natasha ingram