5 Marketing Trends For A Successful 2020
Marketing has changed immensely over the last few years. The consumer’s eye has shifted and has trained itself to spot a traditional marketing campaign a mile away. Meaning, the old method of just throwing a few bucks on advertising a picture of your product and the words “SALE” slapped across it, just isn’t going to cut it.
2020 is all about the customer. So buckle up and get ready to dig into the nitty gritty of CX and personalized experiences. Going into this year, you need to know your ideal audience inside and out, so you can create curated, clickable content that will keep them coming back for more. Let’s see where our focus should be, heading into 2020.
1. Video Content
Yep, it’s still king! Did you know 85% of people are more likely to buy a product after watching a video about it? Video has been steadily rising in popularity every year, and this year is no exception. Visual content in all its forms is essential to creating dynamic and shareable content, but video is where the money lives.
Live streaming is watched 3x longer than recorded video, making it absolutely essential to any marketing campaign. Live also has the added bonus of creating 6x the engagements over traditional video content.
Video isn’t going anywhere soon, so breakout your cameras and start filming!
2. Shoppable Posts
Facebook, Pinterest and Instagram all have the ability to create shoppable posts, which is an amazing tool considering that 70% of people use Pinterest to find new products and 75% of Instagram users have purchased through the platform.
It’s easier than ever to create content that funnels directly into sales.
If you have an ecommerce business, you should absolutely be using shoppable posts to increase sales and website traffic.
3. Content Marketing
Content marketing is still a huge contributor to SEO and website traffic. It’s the number one way to create trust and community within your following. So keep pumping out those blog posts, youtube videos, podcasts and any other helpful, entertaining or educating forms of content you can think of.
It may not seem like it’s bringing in sales, but it’s absolutely essential to building a relationship with your audience that cultivates sales.
4. Personalized Marketing
Think more segmented email lists, niched down advertising and smaller, but more targeted campaigns.
2020’s customers want to be spoken to directly. No more generic content or umbrella campaigns. The more your marketing speaks directly to the ideal audience, the better.
Segmented and personalized email campaigns have shown to do much better than a blast to your entire list. So start getting clear on exactly who you’re talking to and the type of messaging they’d like to receive.
5. Customer Experience
I know this seems obvious, but customer experience could be what’s costing you sales. How easy is it to buy from you? Do you allow all major forms of payment? How simple is it to navigate your website? Do you have dedicated and helpful customer service systems set up?
Walk through the entire customer experience from the first time they find you, up until you’ve fulfilled the order. Even small tweaks in your customer experience can change the game dramatically. You want the experience to be as convenient, fluid and helpful as possible.
We’re seeing a new shift in marketing this year. One that is moving in the direction of more genuine and authentic connections with your audience. This is going to have a major sink or swim effect on online businesses. It’s time to build connections and relationships with your followers and create an experience geared specifically towards them. This will result in happier customers, more engaged followers and enthusiastic buyers! Are you ready to take on 2020?