Successful businesses work hard to establish themselves as an industry leader by leveraging their brand.
They do this by developing trust and personality in the eye of their consumer. Content Marketing is one of the most effective ways of building trust online, by releasing well written, researched and/or curated pieces of content in either the form(s) of videos, images or articles. It’s also an essential step in the Customer Value Journey– a proven digital marketing strategy utilized by today’s top brands.
A good piece of content can be continually re-released through social networks (hopefully go viral), published in blogs and utilized in email campaigns. If published regularly your content can be used to attract subscribers and followers, website traffic can even be used to enhance your sites search engine optimization.